Think Local: Digital Strategy Development

Digital Strategy Development is an area that is largely misunderstood in the Nigerian Digital Marketing Space. Brand managers and marketing officers still find this quite vague; and not important. Hence, many companies in Nigeria still do not have a Digital Strategy for their brands and businesses; even though they run online advertising campaigns and other digital engagements.
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Categories: #NaijaDigitals, ade blog, ADE Innovates, Content Marketing, Digital Strategy, and Social Media.

2015 Outlook: The Nigerian Digital Space

In January 2015; the Sawubona’s analysts team sat with the CEO of one of Nigeria’s innovative Digital Marketing Firm – Acquiring Digital Estates, ADE, Michael Ebia to get his thoughts on 2015 Outlook: The Nigerian Digital Space. Here are his thoughts: What is your assessment of the Digital Space in Nigeria in 2014? Exponentially growing in terms of users and audience across platforms. The growth of Web 2.0 (enables users to publish and exchange content online) in our digital space can be attributed to this growth. Social media platforms such as Instagram and twitter are still potent tools used in Nigeria for
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Categories: #NaijaDigitals, ade blog, Digital Business, Digital Marketing, and Insights & Data.