Archives for ade blog

Here is to being Nigerian and our Awesome Relationship with Cable TV

We love to admit; being Nigerian is beautiful. It’s funny how Nigerians know that one house we all use to know if there is power. Where else would you receive a phone call like “guy abeg light dey house?” and when the answer is negative, a classic Naija follow up question comes; “When dem take the light?” like we can use the almighty formula to know when power will be back. Let’s be frank, our experiences fill up endless pages. You see, we know how to unwind. Wonder why there’s traffic on Saturdays? Ah, we love to turn up and
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Categories: ade blog and Content Marketing.

Think Local: Digital Strategy Development

Digital Strategy Development is an area that is largely misunderstood in the Nigerian Digital Marketing Space. Brand managers and marketing officers still find this quite vague; and not important. Hence, many companies in Nigeria still do not have a Digital Strategy for their brands and businesses; even though they run online advertising campaigns and other digital engagements.
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Categories: #NaijaDigitals, ade blog, ADE Innovates, Content Marketing, Digital Strategy, and Social Media.

2015 Outlook: The Nigerian Digital Space

In January 2015; the Sawubona’s analysts team sat with the CEO of one of Nigeria’s innovative Digital Marketing Firm – Acquiring Digital Estates, ADE, Michael Ebia to get his thoughts on 2015 Outlook: The Nigerian Digital Space. Here are his thoughts: What is your assessment of the Digital Space in Nigeria in 2014? Exponentially growing in terms of users and audience across platforms. The growth of Web 2.0 (enables users to publish and exchange content online) in our digital space can be attributed to this growth. Social media platforms such as Instagram and twitter are still potent tools used in Nigeria for
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Categories: #NaijaDigitals, ade blog, Digital Business, Digital Marketing, and Insights & Data.