We love to admit; being Nigerian is beautiful. It’s funny how Nigerians know that one house we all use to know if there is power. Where else would you receive a phone call like “guy abeg light dey house?” and when the answer is negative, a classic Naija follow up question comes; “When dem take the light?” like we can use the almighty formula to know when power will be back. Let’s be frank, our experiences fill up endless pages. You see, we know how to unwind. Wonder why there’s traffic on Saturdays? Ah, we love to turn up andRead More
Digital Strategy Development is an area that is largely misunderstood in the Nigerian Digital Marketing Space. Brand managers and marketing officers still find this quite vague; and not important. Hence, many companies in Nigeria still do not have a Digital Strategy for their brands and businesses; even though they run online advertising campaigns and other digital engagements.
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