Digital Strategy Development is an area that is largely misunderstood in the Nigerian Digital Marketing Space. Brand managers and marketing officers still find this quite vague; and not important. Hence, many companies in Nigeria still do not have a Digital Strategy for their brands and businesses; even though they run online advertising campaigns and other digital engagements.
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ADE Management and team. Communicate Better UK, ExxonMobil Nigeria, First Bank Capital, iAmSoDigital, Main One Cable, Michael Ebia, Microsoft Nigeria, Nigerian Economic Summit Group’s 16th annual summit; the market entry and brand penetration of Kentucky Fried Chicken (KFC), Oando, Salford, and Verve Card.