Archives for #NaijaDigitals

Think Local: Digital Strategy Development

Digital Strategy Development is an area that is largely misunderstood in the Nigerian Digital Marketing Space. Brand managers and marketing officers still find this quite vague; and not important. Hence, many companies in Nigeria still do not have a Digital Strategy for their brands and businesses; even though they run online advertising campaigns and other digital engagements.
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Categories: #NaijaDigitals, ade blog, ADE Innovates, Content Marketing, Digital Strategy, and Social Media.