Boastfully. We have some of the most experienced digital marketing professionals in Nigeria. We are a small team with a huge mind.

At ADE, we are building a world class team of people who are highly skilled, internationally trained and certified people to enable us constantly solve marketing inefficiencies and create industry leading work.

Our uniquely talented, and passionate staff, always strives to push the boundaries of what’s possible and predict the future Digital Marketing in Africa. We devote ourselves to making our solutions better and our clients happier. We’re an energetic team with entrepreneurial ambition. When we aren’t servicing our clients work, we’re working on internal projects or managing personal blogs; watching movies or listening to music.

Additionally. We are currently building a wide network of reliable, project-based partners and freelancers to work on large scale digital projects in Africa.

Digitals. Developers. Designers. Doers. Dreamers – that’s us at ADE!

Michael Ebia

Chief Executive Officer & Co-founder

Ebia is responsible for the overall strategic direction, growth, and management of ADE. He provides oversight on all digital projects and campaigns at ADE.

An upwardly mobile concept-innovator with hands-on skills and managerial experience in the marketing communications and digital industry. A trained expert in Marketing & Digital Media. Ebia has an entrenched proclivity for tweaking ideas, retooling processes and challenging assumptions with new and creative thinking. He is passionate about incubating new business ideas and helping emerging brands achieve strong market presence and viable brand equity.


He has worked with teams on projects with vast implication for world-class brands and strategic industry leaders. Some of such brands and businesses are for Communicate Better UK, ExxonMobil Nigeria, First Bank Capital, Microsoft Nigeria, Oando, Verve Card, Main One Cable, Nigerian Economic Summit Group’s 16th annual summit; the market entry and brand penetration of Kentucky Fried Chicken (KFC) in Lagos, consulting on political campaign flag-offs and several initiatives for Nigerian 50th Independence anniversary celebrations amongst others. He is also the founder of iAmSoDigital Africa; a digital content network company.

A distinction honours graduate, MSc Marketing from Salford Business School, Manchester England. He also has a degree in Computer Engineering and Computer Science from the University of Benin, Nigeria. 

On the soft side, Ebia loves listening to music, some dancing and watching movie series.

Samson Aligba

Chief Innovation Officer & Co-founder

Aligba leads the technology and innovation assignments for our client engagements at ADE and ensures team members and partners produce high quality digital solutions.

A creative director and new media applications thought leader, passionate about how brands are built out of unique ideas, and how technology plays its role. With a background as an accomplished application developer, design expert and experience in multiple platforms.

Samson brings deep technical expertise in solutions ranging from Content Management Systems, web properties, mobile apps development, responsive web sites, enterprise system integrations, ecommerce presences, and. Previously Samson worked for Brand Effectiveness; a media strategy and design agency as the creative director.

He is also the Chief Product Officer and founder of an event promotion and attendee management platform. Having a background in computer science and engineering and his passion for media technology, he meets with business leaders, entrepreneurs and start-ups. In 2014, he was acknowledged as one the 100 most innovative in the Nigerian Tech Space.

When Samson’s not innovating and running the technology team you can find him take photographs or spending time with his lovely wife.